Adidas X Sivvi

To promote environmental sustainability and active living, the Adidas x SIVVI "Run for the Oceans" activation was designed as an interactive hub where every step contributed to a global cause. We built a custom outdoor pavilion featuring integrated treadmills that tracked guest performance in real-time, converting running minutes directly into impact for ocean plastic cleanup. The space was energized by a digital leaderboard, physical footwear displays, and a seamless QR-code registration system that connected shoppers directly to the mission and the latest collections. By combining a powerful environmental message with a high-energy fitness experience, the event captured the spirit of collective action and brand innovation in one impactful community movement.