Saudi Airlines

The Saudia Airlines "Live More" Activation transformed a high-traffic mall atrium into an interactive hub of travel and adventure. The event's center featured a series of futuristic, glowing white arches that guided visitors through a curated journey of new destinations. Within the space, travelers of all ages explored life-sized exhibits, from a Venetian gondola to a Greek temple facade, each offering a physical taste of global wonders. The event delivered high-energy engagement through interactive zones, including a physical cycling challenge set against a digital landscape and a ticket-themed wind tunnel where children could catch flying prizes. Guests were seen interacting with digital displays to learn about direct weekly flights to new destinations like El Alamein, Bali, and Vienna. The experience concluded at a premium service counter where Saudia crew members awarded prizes—ranging from scale model aircraft to high-end tech like Apple Watches—celebrated with bursts of confetti and an atmosphere of genuine excitement. Each element, from the tactile brochures to the immersive sets, was meticulously managed to reflect the premium spirit of the Saudia brand.