Squid Game (Season 3)

Client:

Netflix

Location:

Riyadh, KSA

Category:

Date:

April 23, 2026

Squid Game (Season 3)

The Squid Game event transformed a vast indoor space into a high-stakes arena where the tension of the series became a physical reality. The experience centered on the "Red Light, Green Light" field, featuring a massive, motion-sensing doll and numbered tracks where guests tested their nerves. Throughout the venue, participants engaged in the high-pressure Dalgona challenge at carving stations and faced off in physical trials like tug-of-war. The environment captured the show’s surreal aesthetic, from the giant piggy bank suspended over the crowd to the bright carousel and colorful, arched doorways. Masked guards in red jumpsuits patrolled the space, maintaining the atmosphere as guests moved between the playground-inspired sets and hospitality areas serving popcorn. From the moment players received their game cards to the final challenge, every detail provided a pulse-pounding extension of the Squid Game universe.